The Process and Style guides for Investment Neighbor, a proposed business presented by Na'Quon Willett. The goal was to create a complete brand identity for his business. This was done over the course of the Spring 2022 semester by myself and my fellow designers, Tiffany Brown and Jennifer Guitierrez.
The process guide is an implementation document. How to apply and use the brand identity. The style guide is an overview of the company/brand story and the imagery that will represent the brand. This includes color palates, logos, typefaces, the kind of tone used in promotional writing as well as how they are to be used.
The entire guide can be viewed here using the flipsnack plugin. Full-screen mode is recommended.
Here you can see the presentation my group made as the capstone event of our Seminar course. Hit the three dot menu to see the speaker's notes.
