This is a concept for a menu. The front cover opens from the center, along the curve of the Yin-Yang symbol, The menu's design incorporates imagery of the dragon and phoenix, considered the most sacred of animals in Chinese mythology. They were considered symbols of the emperor and empress, respectively.
Animal Crackers package redesign. The goal was to modernize the design of a product that was already ubiquitous. In addition to the final design, you can also see the development process including alternate designs and different directions the project could have taken.
The process log is presented in a flipsnack below the finished designs. Full-screen mode is recommended.
